A trusted Non-Executive Director (NED) and Board Advisor working with founders, CEOs and leadership teams.

I advise agency founders and leadership teams at moments of growth, transition and strategic decision-making, providing clarity, challenge and accountability as they scale.

My role is to support founders in making confident, realistic decisions about positioning, growth priorities and organisational focus, helping turn ambition into a credible, executable plan that stands up over time.

I bring over 30 years’ experience across agencies, in-house creative leadership and entrepreneurship. I previously founded and led Hands Down!®, a strategic B2B brand agency working with organisations including Google, Snapchat and Silicon Valley Bank, and led the business through B Corp certification before intentionally sunsetting it in 2022.

Alongside my advisory work, I hold academic and industry roles including Creative Expert in Residence at King’s College London and Designer in Residence at Imperial College London’s Enterprise Lab. I am also the founder of the Inside Out Community, the professional home for in-house creative leaders.

To date, I have advised more than 400 early-stage and founder-led businesses across a wide range of sectors, bringing a commercially grounded perspective on growth, brand and leadership.